Jay-Z Buys Billionaire Boys Club

August 3rd, 2011   |   News   |   vin

 

GQ Magazine gets the scoop that Jay-Z’s fashion house, Rocawear, now owns the licensing to manufacture and distribute Pharrell Williams’ Billionaire Boys Club.

Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.BBC won’t be on the shelves of large department stores simply because it’s under the Roc umbrella. But this is the backing that most streetwear brands don’t have, which has lead to many shuttering their doors in recent years. For now, this is truly the best of both worlds.

follow: @vvv___ x @findtheshitnow